Atharva’s “Idhayam Murali” has been holding strong at the box office just five days after its release in theaters. Collections on weekdays have naturally declined after the weekend release, but the romantic drama still attracts family audiences and young adults. The film’s emotional story, youthful romance and catchy music have helped it stay relevant amid new competition.
‘Idhayam Murali’ grosses Rs 177.2 Crore
According to Sacnilk, “Idhayam Murali” earned an estimated net revenue of Rs 123 crore from 1,426 shows on Day 5 in India. The latest figures show that the film’s total net revenue in India reached Rs 1,193 crore, while the domestic box office climbed to Rs 1,372 crore. From overseas markets, the romantic entertainer has earned a total revenue of Rs 4 crore so far. Including overseas earnings, the film’s global box office collection now stands at Rs 1,772 crore. Collections fell from Rs 150 crore on Day 4 to Rs 123 crore on Tuesday, but holdings were good for a working day.
Stable performance on weekdays keeps the film’s box office hopes intact
“Idhayam Murali” has been receiving positive feedback from the audience, especially the young movie-goers, who are attracted to the emotional moments and light-hearted storytelling. Positive word of mouth has helped ‘Idhayam Murali’ maintain a decent pace after a surge over the weekend. If the movie can hold up over the next few business days, it could end its first week on a strong note before the next few movies hit theaters and bring stiff competition.
Atharvaa stars in Aakash Baskaran’s Romantic Entertainer
Directed by Aakash Baskaran, “Idhayam Murali” stars Atharvaa in the lead and co-stars Kayadu Lohar and Preity Mukhundhan. The supporting cast includes Natty Subramaniam, Ramki, Thaman S, Niharika NM, Rakshan, Dravid Selvam, Sudhakar and Pragya Nagra. Fahadh Faasil’s special cameo becomes one of the highlights of the film. With its blend of romance, friendship and coming-of-age emotions, the film has found a steady audience and now hopes to remain in theaters in the days to come.
