Mercedes-Benz India has reported its highest ever first-half and second-quarter sales, continuing the growth momentum in the country’s luxury car segment. The German luxury carmaker retailed 9,768 vehicles between January and June 2026, a 9% annual increase from the 9,013 units sold in the same period last year.The company also reported its best-ever second-quarter results, retailing 4,637 vehicles between April and June 2026, up 10% from 4,238 units in the second quarter of 2025. Mercedes-Benz said strong demand for newly launched models, particularly the CLA BEV, and continued interest in its core and premium luxury product portfolio drove the record results.The high-end luxury car series, including S-Class, Mercedes-Maybach, Mercedes-AMG, EQS SUV and new V-Class, grew by more than 20% in the first half of the year. These models accounted for 28% of the company’s total sales during the period. Mercedes-AMG also achieved significant growth of 50%.electric car continues to gain traction across the brand’s product portfolio. In the second quarter of 2026, electric vehicles accounted for 14% of Mercedes-Benz India’s total sales. In the high-end luxury car segment, pure electric vehicles accounted for 25% of sales, while high-end electric models priced above Rs 14 crore grew 85% during the quarter. The company attributed this performance to the strong response to the new CLA BEV and EQS SUV.Supported by the CLA BEV and GLA SUV, the entry-level luxury car segment has also grown strongly, growing by nearly 30% in the second quarter of 2026. Meanwhile, the long-wheelbase E-Class maintained its position as India’s top-selling luxury car, with strong demand for the E450 model.Going forward, Mercedes-Benz India plans to further expand its retail presence. The company will open five new luxury stores in the third quarter of 2026, including one in Varanasi. Overall, over 20 new stores are planned to be opened in emerging and metro markets, supported by investments of over Rs 450 crore from franchise partners over the next two years.